Event Marketing

There are seemingly a million ways to approach event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. What’s undeniable? When it comes to events, whether they be in-person, virtual, or hybrid, promotion is key.

Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization. It leverages in-person engagement to connect with customers.

Events can occur online or offline. You can participate in, sponsor or host an event yourself. Using events as a marketing channel gives potential customers a unique, firsthand interaction with your company, giving them a true sense of its focus, perspective and personality.