Branding

Branding is an incredibly important element of marketing. Whether it’s an event or a startup, the audience needs to recognise and identify with your offering. Branding helps achieve that. Branding includes the name, logo, font, colour or other identifiable features you can link to your event to help keep it foremost in their mind and make it instantly recognisable.

A brand is more than just a name and a logo. It conveys character, values, personality, approach to customers and so much more. It is most definitely greater than the sum of its parts and can literally make or break an event. Get it right and your event could be amazingly popular.

Event branding is also important to differentiate the event from the stakeholder brand. It needs to reflect the values of those stakeholders but also stand on its own two feet.